CRAFTED INTO CRYSTALS
From Timemore to Cheerfulgoat, this is a continued expression of the specialty pour over coffee philosophy.
Born from Craft
Inherited TIMEMORE's DNA of precision
More Than a Cup
Connecting community, one cup at a time
A New Ritual
Café-quality coffee, captured in crystals
Signature
ONLY SPECIALTY GRADE BEANS
From Bean to Bliss. At cheerfulgoat, quality is everything. We select only SCA 80+ specialty Arabica beans and use cutting-edge freeze-drying to capture their peak flavor. It's our promise of a perfect, joyful brew, every single time
CRAFT BREW FREEZE DRIED INSTANT COFFEE
Made using the latest generation freeze drying process, preserving over 98% of the coffee’s original flavor and natural antioxidants.
BY TIMEMORE
Cheeful Goat Latest Events
Cheerful Goat at HOTELEX Shanghai – Exhibition in Full Swing
The team from Cheerful Goat is currently in Shanghai for HOTELEX Shanghai, and the exhibition is now in full swing. The event has been incredibly lively and exciting, with coffee professionals, café owners, distributors, and coffee lovers from all over the world gathering here to explore new products, new technology, and new ideas in the coffee industry.
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OUR CRAFT COFFEE BAR IN SINGAPORE
155 Waterloo St, #01-07 Stamford Arts Centre Singapore 187962
what our customers say
Shelby Mora
This is my second time ordering. I like how easy it is to make coffee anywhere. Office, home, travel, it just works. Also the cups are reusable which is kind of fun. I planted a tiny plant in one of them.
Mary Kline
Really good for road trips and flights. I don’t always find good coffee when traveling, so this solves the problem. Just need hot water and that’s it. The taste is pretty smooth for instant coffee.
Ben Barton
I wouldn’t say it replaces café coffee, but for instant coffee this is actually really good. Very convenient and I like that I can make iced coffee easily. Great for busy days.
Damien Pruitt
Packaging is very cute and the coffee is easy to make. I bought it mostly for travel but now I also use it at home when I feel lazy. Pretty convenient to have around.
Clayton Osborne
I’m honestly not a big instant coffee person, but this one surprised me. It’s actually pretty smooth and easy to drink. I keep a few in my bag for busy mornings or when I’m traveling. Super convenient and tastes better than I expected.
POP UPS ACROSS SINGAPORE
Our passion for coffee comes to life at our vibrant pop-ups. The incredible turnout and shared smiles confirmed it: great coffee brings people together. We've captured that same real-world energy in every jar.
ON THE GLOBAL COFFEE STAGE
From Houston to Singapore, we take our mission to the world's biggest coffee expos. On these global stages, we demonstrate how our specialty freeze-dried coffee truly rivals a café brew, earning praise from experts and coffee lovers alike.
Frequently asked questions
What is Cheerful Goat?
Cheerful Goat is a specialty coffee brand that operates both online and offline.
Alongside online sales, we engage with our community through coffee shops, pop-up events, and hands-on coffee courses.
Our goal is to make quality coffee more accessible across everyday situations.
How is Cheerful Goat related to Timemore?
Cheerful Goat is a sub-brand rooted in Timemore’s coffee ecosystem.
It carries forward the same craftsmanship mindset—from precision coffee tools to thoughtfully developed coffee itself.
This is not just a product extension, but a continuation of values.
What makes your coffee unique?
Our coffee recipes are developed with the participation of multiple World Coffee Champions, focusing on balance, clarity, and consistency.
They are crafted to perform well in real-life environments—not just in competitions.
Who is this coffee designed for?
Cheerful Goat coffee is designed for people who want great coffee without complexity.It’s ideal for:
- Daily office or home use
- Travel, camping, and outdoor activities
- Anyone who values speed without sacrificing flavor
It takes just 3 seconds to prepare, while maintaining specialty coffee standards.
What ingredients do you use?
We believe in keeping things simple and transparent:
- 100% Arabica coffee beans
- Zero sugar, zero fat, zero additives
- No artificial flavors or creamers
What you taste is simply coffee.