Our Brand Story

Cheerful goat

Our name came from how coffee was first discovered in Ethiopia centuries ago. Legend has it that a goat herder noticed his goats became more lively and energetic after after eating coffee berries.

Cheerful Goat reflects this spirit, representing the joy and positive energy that coffee brings.

We believe every cup of coffee is an opportunity to create a special experience, helping to hone in senses, focus better, and inspire mindfulness.

Whether you're a coffee lover, a barista, or simply someone appreciates the finer things in life, we are here to provide you with the tools and inspiration you need, and we are dedicated to making each one count.

Coffee bean

Integrating mindfulness into

your coffee brewing experience